I’ve worked on a variety of team-based projects where I’ve taken on roles as a media planner, creative director, social media manager, and copywriter. I enjoy working closely with my team members in order to find the right strategy to turn our ideas into a cohesive, intentional campaign. My strength lies in finding the best headline and copy in order to make the idea click with the consumer. I enjoy pulling apart ideas and asking questions on what sticks and what works well together within the whole campaign. It’s important to me that the creative and copy feel natural and entertaining to the audience. Whether I'm planning media, leading the creative, or writing copy, I care about making my work feel thoughtful but also human!